About the Team:

The Regional CRM team is committed to driving active Shopee user growth, with the goal of maximising customer lifetime value. We achieve this through personalised customer journeys, tailored incentives, sophisticated data science models, and highly localised marketing strategies. In close partnership with both regional and local teams, we design and execute impactful initiatives that drive measurable results. Guided by a strong data-driven culture and an unwavering focus on innovation, we continuously refine campaign performance through rigorous testing and establish best-practice frameworks that scale across the region.

Job Description:

• Build user segmentation frameworks and design high-impact market initiatives tailored to diverse lifecycle stages, directly fueling core business objectives
• Develop comprehensive short-term and long-term budget allocations, coupled with innovative campaign me...