Morgan McKinley is partnering with a client to hire for an experienced Regional Category Manager – Liquor to drive category strategy, commercial performance, and supplier partnerships across the APAC region. This is a highly regional role with strong exposure to global stakeholders, regional commercial teams, and key international liquor brands.

• Lead and execute APAC liquor category strategies aligned with global direction
• Drive assortment planning, promotions, pricing, markdown and portfolio optimisation
• Identify new business opportunities, regional brands, and market expansion opportunities
• Build and manage strong relationships with suppliers, distributors, and brand principals
• Support regional tenders, negotiations, and commercial agreements
• Analyse sales performance, market trends, and KPIs to improve category growth and profitability
• Collaborate closely with country c...