Morgan McKinley is partnering with a client to hire a
Regional Brand Manager
This regional role focuses on adapting regional brand strategy into locally relevant executions, working closely with regional stakeholders, distributors, and agency partners across Southeast Asia. Key Responsibilities: Lead regional brand planning and operational deployment across regional markets Drive 360 launch strategy and campaign execution across retail, media, ATL and BTL touchpoints Partner with local markets, distributors and internal teams to ensure launch readiness and execution excellence Manage A&P planning, launch phasing, forecasting and post-launch performance reviews Work closely with Sales on retailer presentations, trade programmes and key account initiatives Analyse market performance, pricing, consumer engagement and campaign effectiveness to identify optimisation opportunities
Requirements: 6–8 years of experience in brand management or marketing, ideally within the FMCG space. ...