Role Title: Push & Pull Channel Trade Marketing Lead – Unilever Food Solutions (UFS) Philippines


Job Purpose:

The role is responsible for defining and driving a unified push–pull channel strategy to unlock total business growth. It ensures the right growth levers, programs, and investments are deployed per channel—balancing distributor strength with operator demand creation. The role also leads end-to-end leads management, driving efficiency from recruitment to penetration and nurturing to loyalty.


Why This Role Matters:

This role ensures UFS maximizes growth by strategically aligning push and pull channels, deploying the right programs per channel, and building a strong operator funnel—from acquisition to long-term loyalty.


Key Responsibilities:

1. Integrated Channel Strategy & Planning

+ Develop a holistic push–pull strategy with clear channel roles, priorities, and growth levers.

+ Build aligne...