Job Summary:

Hong Kong Disneyland Resort is seeking an experienced and creative Publicity Manager to drive strategic publicity initiatives with a strong focus on the Mainland China market. This role is responsible for developing trend‑driven social and publicity strategies, managing cross‑market campaigns, and elevating HKDL’s brand relevance across the GBA and broader China regions. The ideal candidate is highly attuned to China social and media trends, understands platform ecosystems such as Xiaohongshu (RED), Douyin, WeChat, and Weibo, and can translate insights into compelling storytelling that supports both commercial and communication objectives.

Responsibilities