Join Publicis Canada as a CRM Strategy Specialist, where creativity meets analytics. Develop one-to-one customer experiences by leveraging data and insights for effective marketing.
You will play a vital role in designing, evaluating, and optimizing CRM campaigns that align with client business strategies. Collaboration with clients and internal partners is crucial as you prepare presentations, conduct performance assessments, and lead strategic discussions for enhancements.
Key Responsibilities:
• Design and evaluate marketing campaigns targeting customer retention
• Create frameworks to optimize CRM initiatives
• Prepare reporting that highlights key insights
• Develop briefs for marketing and technology partners
• Manage customer segmentation for campaign success
Requirements:
• 3+ years' CRM marketing experience
• Skilled in journey development and analytical reporting
• Familiar with platforms like Braze and Amplitude
• Strong organizational ski...