Responsibilities for Senior Account Manager/Account Director:

· · build strong relationships and networks with colleagues, clients and the media

· · monitor the media, including newspapers, magazines, journals, broadcasts, newswires,

· · work as part of an account team to develop client proposals and implement the PR activity

· · prepare regular client reports and attend client meetings

· · research, write and distribute press releases to targeted media

· · promote news stories and features to the media

· · collate, analyse and evaluate media coverage

· · manage events, including press conferences and promotional events