This role is responsible for driving go-to-market execution, campaigns, and lead generation initiatives for lease-driven and recurring revenue products across Aboitiz Economic Estates.

Key Responsibilities

1. Go-to-Market (GTM) & IMC Planning

• Develop and execute GTM strategies for recurring, lease-driven assets.
• Lead integrated marketing communications (IMC) planning across digital, PR, OOH, events, and partnerships to support leasing objectives.
• Translate commercial targets into marketing campaigns that help stimulate demand and sustain leasing momentum.
• Collaborate with Sales and Leasing teams to ensure marketing programs reflect asset positioning, target tenant segments, and revenue objectives

2. Campaign & Project Development

• Plan and manage end-to-end marketing campaigns for office and logistics assets.
• Own campaign timelines, deliverables,...