Role Overview Acts as the single point of ownership for the entire lifecycle marketing mandate for a consumer durable brand, spanning discovery, consideration, conversion, and CRM. Drives execution, cross-functional alignment, and delivery excellence while serving as the primary client-facing lead. Strategic Responsibilities Translate business goals into integrated lifecycle plans across SEO, performance media, content, and CRM (MoEngage/Adobe) Prioritise initiatives based on business impact, lifecycle stage, and campaign needs Ensure alignment between brand objectives, marketing execution, and lifecycle programs Maintain a holistic view of the customer journey across touchpoints Execution & Delivery Ownership (Core) Own end-to-end execution across search, media, content, CRM, and analytics Manage integrated campaign and lifecycle calendars Break down initiatives into clear deliverables across teams Ensure readiness of creatives, content, campaigns, and audience/data Drive go-live coor...