The primary objective of the Sales Specialist is to promote company solutions and services in a way that is accessible by different stakeholders with different levels of technical expertise. They will work across accounts and verticals with the aim of selling these solutions and services. They demonstrate company capability and experience in the relevant specialist area, thereby creating more depth in current client accounts and identifying opportunities for new accounts.

They are experts in a specific solution area, although have a broad level of knowledge across multiple different solutions areas (domains) and will work across accounts. The Sales Specialist displays an excellent level of industry knowledge, combined with commercial acumen, business strategy skills, and knowledge of sourcing models and market trends, as well as in-depth understanding of the clients business.