Responsibilities:
Act as a subject-matter expert on assigned products/features and provide insights to guide product development. Conduct market analysis, synthesize user insights, and assess product opportunities and market size. Lead the development of marketing plans, defining target audiences, positioning, and messaging strategies. Build and manage frameworks for product marketing content across multiple channels. Create and publish marketing assets, ensuring alignment with brand voice and product objectives. Drive medium- to large-scale integrated campaigns, optimize performance, and ensure alignment with team OKRs. Lead go-to-market execution for new products and features, including messaging, communications, and enablement. Partner with research teams to scope and guide user studies to inform product and marketing strategies. Collaborate with internal teams to improve user