Position Overview
Overview We are seeking a full-time Product Marketing Manager at Garmin's U.S. headquarters in the Greater Kansas City area. In this role, you will be responsible for working at the intersection of product development, marketing, and sales with a broad responsibility to develop and implement a marketing strategy roadmap for specific products which includes categories like outdoor, adventure, golf, and dive. Essential Functions Demonstrates proficient knowledge of Garmin products, marketing process, and markets served Effectively manages products/projects with little oversight Owns marketing plans/strategy for all product development projects within a designated segment Develops new marketing plans/strategies based on research of competitors and internal reflection Coordinates strategic and tactical plans across all marketing areas including advertising, social media, sponsorship, and public relations Applies marketing strategy to new/existing products Defines product positioning for ap...