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Product Marketing Manager

TikTok
Location 📍 New York, United States
Posted 📅 June 16, 2026
Work Type ⏰ Regular

Position Overview

The Product Marketing Manager (PMM) will lead strategic go-to-market (GTM) initiatives to drive the adoption of product solutions within priority verticals, specifically TV & Film. Serving as the essential link between Product, Marketing, and Partner teams, you will translate market signals into product opportunities and ensure every launch delivers measurable impact for our partners.
The ideal candidate is a cross-functional leader who thrives on data and has a proven track record of building scalable campaigns that improve product adoption and partner outcomes. Responsibilities: - Develop and execute end-to-end go-to-market strategies that drive feature adoption and partner success across TV, Film, and Informative content verticals.
- Influence the product roadmap by distilling market feedback; manage the full launch lifecycle from alpha/beta testing to global rollout.
- Create high-impact marketing materials, case studies, and educational resources that articulate the value...

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Job Details

Employment Type
Regular
📊
Category
Advertising, Marketing, Promotions, Public Relations, and Sales Managers
🏠
Work Arrangement
On-site
📍
Location
New York, United States