RESPONSIBILITIES
• Develop positioning, messaging, and value propositions for all products.
• Lead GTM planning for product launches and feature releases.
• Create sales enablement materials: pitch decks, battle cards, one-pagers.
• Run competitive analysis and market research to sharpen differentiation.
• Partner with demand gen to align messaging across all channels.
• Gather customer insights to refine messaging and inform the roadmap.
REQUIREMENTS
• 3–6 years in product marketing, ideally B2B SaaS or tech.
• Strong communicator — can simplify complex technical concepts.
• Proven product launch experience with measurable results.
• Comfortable working cross-functionally with Product, Sales, and Design.
Tools: HubSpot · Salesforce · Notion · Semrush · Figma · Google Analytics · Canva · Airtable