Position Overview
Your responsibilities
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Product positioning & audience ownership:
Apply and refine product positioning within established portfolio frameworks, ensuring clarity and resonance for assigned product audiences. Apply and refine defined audience segments for the assigned product, articulating clear value propositions tailored to each segment. Execute lifecycle marketing initiatives aligned with defined portfolio lifecycle strategy to drive awareness, activation, engagement, and retention. Ensure alignment between product positioning, audience strategy, and commercial objectives. End-to-end product marketing delivery:
Lead end-to-end product marketing execution for assigned products, translating defined portfolio frameworks into high-quality, performance-driven go-to-market delivery. Develop structured acquisition, activation, and retention strategies in collaboration with CRM, digital, an...