Position Overview
Key Responsibilities - Develop and execute creative marketing strategies to position UV Sunshades as a must-have product in the automotive and lifestyle accessory market
- Identify and onboard distribution partners in key regions (retailers, automotive accessory distributors, lifestyle outlets, etc.).
- Create product launch plans, sales kits and promotional materials tailored for various sales channels.
- Work closely with content creators and media teams to bring marketing campaigns to life across digital and offline platforms.
- Analyze market trends, competitor products and customer feedback to refine positioning and product features.
- Collaborate with the design and engineering teams to ensure product updates meet market demands.
- Set pricing strategies in line with brand positioning and regional expectations.
- Monitor sell-through performance, run promotional campaigns and drive product awareness with data-...