The role will be responsible for overseeing franchise tire brands distributed by the company, managing Tier 1 and Tier 2 tire product requirements, and collaborating closely with suppliers, sales teams, OEMs, fleets, and customers to drive profitability, market growth, and operational excellence. The successful candidate will play a key role in strengthening brand performance, enhancing customer relationships, and ensuring a competitive market position across the UAE tire industry.

• Manage and grow the company’s portfolio of franchise tire brands, ensuring strong market presence and sustainable business growth.
• Coordinate directly with tire manufacturers and franchise principals on product planning, pricing strategies, supply management, promotional activities, and performance targets.
• Ensure compliance with franchise agreement...