Manage the end-to-end product lifecycle from ideation to the launch of the product including monitoring of the products success & a potential end-of-life management.
Define product vision, roadmap, and prioritization based on customer needs and business goals.
Work closely with engineering teams to prioritize features, track progress, and ensure timely delivery of products and services.
Collaborate with the marketing team to develop go-to-market strategies, product messaging, and marketing collaterals.
Support marketing and sales efforts by providing product expertise, participating in customer-facing activities, and contributing to sales enablement materials.
Conduct market research and competitor analysis to identify market trends and opportunities.
Analyze product metrics and key performance indicators (KPIs) to track product performance and identify areas for improvement.