Strategy:

formulates the marketing strategy, consistent with the business strategy of the OpCo, which after approval by the General Manager, results in short and (mid) long term marketing plans and the framework for the key areas.

Business year planning:

sets up and implements year plan(s) for the marketing activities, including budget(s), in the OpCo, based on the OpCo’s strategy, in order to give guidance to the marketing activities of the OpCo.

Market research:

monitors, analyses and reports facts and insights on customers, consumer needs and trends, in order to provide consumer/customer insight and accurate market information that enables to formulate an effective strategy for the department.

New product development:

ensures the development of new product plans, based on knowledge of consumer/customer needs and technological opportunities, provides technical execution of new product idea...