**Purpose:**

Responsible for developing, prioritizing, and implementing brand strategy with a cross-functional team to capture critical customer insights, in order to establish a sophisticated brand strategy.

**Key Job Accountabilities:**

+ Ensure achievement of target sales, growth, and market share of products.
+ Design tactics based on strategy and work closely with strategy team.
+ Analyze performance and customer insights, quickly cycle through the PDCA cycle, and plan and execute optimal tactics.
+ Manage External Experts to create a good relationship and deliver the brand message properly.
+ Work on the creation and rollout of appropriate training programs to drive understanding and improve capabilities in the field force.
+ Collaborate across functions and departments to build systems for sustained brand success.

**Required Qualifications:**

+ Successful track record in implementing customer behavior change initiatives...