The Product Manager is responsible for driving the strategic and commercial performance of a defined portfolio across ethical (prescription-led) and OTC brands within key therapeutic areas: Cardiology, Pulmonology, Endocrinology, and Diabetology.
The role requires a strong balance of scientific brand building, commercial execution, and digital marketing capability, with close collaboration across Medical, Sales, Regulatory, and Cross-functional teams to ensure sustained brand growth and market competitiveness.
Key Responsibilities:
1. Strategic Brand & Portfolio Management
Develop and execute integrated brand strategies for both ethical and OTC products , ensuring differentiated positioning across target segments.
Drive growth of prescription-led brands by strengthening HCP advocacy, scientific relevance, and clinical engagement .
Build strong consumer-facing positioning for OTC brands...