Under minimal supervision, identifies and implements product strategies, marketing plans, promotional and advertising programs, as well as oversees all aspects of product management, including: market launch and surveillance, release to sales and forecasting for assigned product line to ensure that existing and new products meet Company goals and expectations.

Essential Duties and Responsibilities

• Develops and implements product marketing campaigns for assigned product line, including: setting objectives and short- and long-term strategies, conducting market research and competition tracking, developing product mix and action plans, ROI analysis.


• Analyzes market trends, company sales and buyer behavior and makes modifications to product strategies accordingly.


• Develops and presents business cases as justification for new products, as required.


• Manages all product marketing activities for assigned product line, such...