Product Manager, Retail Media

**Overall Job Summary**

This role is responsible for leading the Onsite Product Strategy for Tractor Supply’s Retail Media network. The focus will be on delivering business value through innovative ad products that meet the needs of our customers and partners. The Ad Product Manager will work closely with cross-functional teams, including developers, designers, and business partners, to drive product changes and ensure the successful delivery of high-quality ad products.

**Essential Duties and Responsibilities (Min 5%)**

**Strategy & Planning:**

+ Develop a deep understanding of customer and partner needs to inform product strategy.
+ Translate business goals and user needs into a clear product vision and roadmap.
+ Identify key metrics and analytics to measure product success and make data-driven decisions.
+ Conduct market research and competitive analysis to ensure our ad products are best-in-class.<...