Creating and delivering annual and mid-range product category plans; including market analysis, range planning, price and promotion parameters, key selling points and segmentation/targeting

Creating Marketing Plans for selected Target Groups, identifying key dates, campaign messaging and promotions to drive sales within these Target Groups and routes to market

Analysis of sales and margin performance of the selected product categories in order to make product, promotion and marketing recommendations

Development and implementation of launch strategies for new products and categories

Developing strong ongoing competitor analysis, with a key focus on pricing, product offer and route to market

Helping drive sales and profitability of new and existing products through marketing, sales training, stock profiling...