Role Summary We are looking for a results-driven professional to lead digital sales for mutual fund products with a strong focus on driving SIP (Systematic Investment Plan) and Lumpsum investments through digital channels and owned assets. The role will be responsible for maximizing customer acquisition, activation, and investment conversion across digital journeys. Doing Orchestration between marketing campaigns & other channels – B2B & B2C. The ideal candidate should have experience in digital financial services, investment products, performance marketing coordination, customer funnel optimization, and revenue growth through app/web ecosystems. Key Responsibilities Digital Revenue & Investment Growth Drive SIP and lumpsum investment volumes through digital assets including: Mobile App Website Partner ecosystems – Bajaj & Other Partners Campaign landing pages Own monthly and quarterly investment KPIs: SIP registrations SIP book growth Lumpsum AUM inflow Conversion rate Digital revenue...