Purpose Statement

The core objective of this role is to support the Urology or Endoscopy franchises in achieving the goals and objectives of their division. This person should drive the achievement of business growth through market intelligence, focused market/competitive analysis, product positioning, development of marketing plans, product launches and training in coordination with the Sales organization.

Key Responsibilities

• Market Development: Assist in the development and responsible for the execution of local market strategies; Identify clinical/market trends and suggest new product/marketing opportunities; Create and manage Physician training programs; Responsible for the implementation of strategic marketing plans for product areas consistent with the overall franchise goals and Strategic Plan; Develop creative approaches to market existing/new products; Assist in creating reimbursement strategies.