Handles many of the oversight duties involved in getting a product from the concept stage to the production stage. Works to maximize product success by foreseeing customer and market demands. Responsible for ensuring that best practices are followed, goals are met, and projects and related operations are conducted effectively. Coordinates marketing, sales, and other product-implementation strategies to ensure that operations are properly conducted. Serves as a liaison between stakeholders and the development/implementation teams. Evaluates the market to find ways to better serve customers and increase profitability. Typically has extensive experience and training in various aspects of business and commerce. Proactive, leadership-oriented, and familiar with the needs of the company and the customer base.