Position Overview
JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:
Independently handles brand management responsibility for allocated brandsAchieve top-line, market share and bottom-line targets for the brands assignedWork effectively with creative agencies as partners, to develop differentiated and impactful brand campaignsEnsure quality and timely delivery/execution of campaign collaterals/inputs/activities to field forceAnalyze market conditions and forecast sales on a regular basisMonitor ROI on brand strategiesMonitor competitor activitiesConduct research as per the brand need (analyze customer behavior, perception- attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.Develop and implement Annual Operating Plan for brand portfolioUndertake fieldwork to capture insightsEffectively collaborate with sales team and cross ...