Position Overview
Product Manager
Role Overview
The Product Manager is responsible for developing the positioning, strategy, and promotional campaigns for therapeutic solutions to increase product performance and better meet patient needs.
RESPONSABILITIES
Strategic & Marketing Planning
Design and implement strategic and operational marketing plans for both existing and new products (including target segmentation, positioning, key messages, channel mix, promotional campaigns, KPIs, and calendar). Define the product positioning, target patient populations, and differentiation from competitors based on in-depth market analysis and understanding of healthcare professionals (HCPs), pharmacists, and patient needs. Product Launches
Plan and execute successful product launches. Coordinate with internal and external stakeholders to ensure sales team training, promotional materials, and product knowle...