Roles and Responsibilities Define and execute strategy for growing usage and adoption of Bank Payments marketplace manifold across both existing customers and new customers of the Bank.
Developing and executing online and offline campaigns, including gamification, on-ground activation etc. to drive traffic to the product.
Identifying, developing & optimizing growth channels to drive product & revenue growth. Analyzing marketing data and user feedback (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
Proposing new initiatives to attract customers and convert leads as well as testing new approaches to capture existing demand.
Providing inputs & expertise to drive efficacy of marketing activities (content development, advertising etc.)
Planning and executing initiatives to reach the target audience through different channels. Working closely across teams to share ideas, feedback and present results.
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