Purpose of the role

The Vyepti product manager is responsible for launch preparation and laying the foundations for a successful launch of Vyepti in China. Based in Beijing, the role shapes brand strategy, and market development plans to ensure timely, compliant, and sustainable patient access from launch onwards. The role sits at the intersection of marketing, ensuring a strong, compliant, and patient-centric approach across the full product lifecycle.

Key responsibilities

Brand and marketing leadership

• Brand and marketing leadership (pre-launch focus)
• Lead pre-launch brand strategy development for Vyepti in line with global guidance and China-specific market needs.
• Translate scientific and clinical data into clear, compelling, and compliant value propositions tailored to the Chinese healthcare environment.
• Develop the pre-launch brand plan, inc...