Description
Opportunity: The IN B2B market is made of 63 MM Micro & Small Customers and 0.5MM Medium & Large customers together spending $400B annually. That is the market segment that the Amazon Business team is creating solutions for.
Problem: Over the past many years, individual shoppers in India have come to appreciate the convenience, infinite selection and competitive pricing that Amazon offers.
While Indian businesses want many of the same benefits listed above, e-commerce is still not a preferred/ reliable purchase option for them. That is because the needs of the Indian businesses are different from that of individual shoppers and the current state of consumer-oriented B2C platforms does not fully address the requirements of a business purchase. That is the problem that the PM team at Amazon Business intends to solve. We intend to make buying online as simple, reliable and cost-effective for businesses as it is for individuals.

This means that the PMs in Amaz...