Job Level: Mid-Senior Level

Employment Type: Permanent

Location Type: On-Site

Department: Product Marketing (RAC)

Reports To: PM Part Leader

This role plays a pivotal part in driving the growth of LG’s Residential Air Conditioner (RAC) business by identifying market opportunities, strengthening product positioning, and enabling sales through strategic marketing initiatives. The position focuses on understanding customer needs, enhancing market presence, and collaborating closely with both internal teams and external partners to elevate LG’s competitiveness in the RAC segment—particularly across B2B, B2C, and corporate channels.

The role involves conducting market and competitor analysis, mapping customer segments, developing product strategies, and supporting sales and distributors through tailored proposals, marketing programs, and technical product pr...