We are currently looking for a strategic, hands‑on Product GTM Strategy Lead to join us at the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) on a freelance 12‑month contract .

DCT Abu Dhabi plays a central role in driving the sustainable growth of the emirate’s culture and tourism sectors, positioning Abu Dhabi as a global destination for culture, creativity, and tourism. This role offers the opportunity to support a dynamic and fast‑growing function by shaping regional product and brand strategy, strengthening operational processes, and representing the entity in strategic discussions with industry, government, and institutional stakeholders.

The Product GTM Strategy Lead will translate high‑level strategic briefs into decision‑ready workplans and measurable outputs. You will own diagnostic reviews, strategy refreshes, and the design of a phased relaunch, balancing strategic direction with tactical deliver...