Set the multi-year vision, strategy, and roadmap for customer acquisition and onboarding across Europe, aligned to business objectives, market opportunity, and customer needs.
Own the end-to-end acquisition funnel from first touch and product discovery through registration, verification, onboarding, activation, and funding, with success measured through conversion, drop-off, and time-to-value.
Drive product discovery and channel optimisation across web and mobile, establishing clear governance to improve acquisition efficiency and ensure learning loops translate into roadmap decisions.
Own personalisation and in-app messaging experiences that guide customers through onboarding and activation milestones in a timely, contextual, and compliant manner.
Own the acquisition platform capabilities across attribution, campaigns, promotions, and content management, positioning this as a unified, gov...