Key Responsibilities:

Brand Strategy Development:

• Develop and implement strategic brand plans and marketing strategies to drive growth for the product line.
• Study market research and competitive analysis data to identify opportunities and gaps in the market.
• Define and position the product portfolio to enhance brand equity and achieve business goals.

Product Content Strategy Development:

• Participate in the annual planning process to align with the brand objectives
• Develop and execute product content strategies that align with product launches, marketing campaigns, and customer engagement initiatives.
• Create content calendars that ensure timely, relevant, and engaging content across various platforms that also delivers as per the objectives
• Ensure consistency of product messaging across all content touchpoints (website, social media, blogs, etc.).