To drive product strategy, business development, and marketing execution across Surgical Endoscopy, Surgical Devices, ENT, and System Integration (SI) portfolios. The role focuses on translating market insights into strategic initiatives, supporting complex solution selling, and ensuring successful product positioning, innovation adoption, and integrated solution roll outs.

Main Tasks / Responsibilities

Product Management & Lifecycle

• Manage the full product lifecycle from introduction to phase-out.
• Define product positioning, segmentation, and pricing strategies.
• Ensure alignment between global product strategy and local market requirements.
• Drive portfolio optimisation and product mix to maximise growth and profitability.

Market Analysis & Business Development

• Conduct detailed market analysis, segmentation, and opportunity identification.
• Monitor competitor activity, pricing...