Music Subscription and Identity org acts as the backbone of Amazon Music by powering the identity, subscription, and payments systems that underpin growth, retention, and profitability. We undertake Amazon-wide initiatives which are foundational to Music's long-term growth.

Identity org will unify customer identity across Amazon, reshaping how customers and households share content and benefits. For Music, this ensures seamless access across Alexa, Prime, and AMU. We will deliver child and teen profiles that are compliant, safe, and trusted.

Subscription org will support Music's launch in new countries and expand our acquisition funnels improving payment parity and building efficient purchase flows. We will deepen our lifecycle strategy, ensuring customers find value from their first play through last mile. Personalization will improve early-use stickiness, cancellation flows will evolve into benefit-rich retention moments, and payments will become more resilient to...