**Overview**

Field service businesses — HVAC, plumbing, electrical, pest control, landscaping — are one of the largest and most underserved segments in the mid-market. They generate real revenue, employ real teams, and carry financial complexity that most software wasn't built to handle. The infrastructure most of them run on was built for businesses nothing like theirs.

Intuit's strategy is to become the financial operating system for this segment — turning what happens in the field into financial intelligence, automating the workflows that drain owner time, and surfacing the capital products that keep businesses growing.

Field service businesses at this scale carry two distinct financial burdens: job-based cost accounting — loaded labor, materials, subcontracted work — and contract-based revenue management — service agreements, retainage, multi-site billing. Most systems can handle one. Few can handle both. That is the gap Intuit is building to fill.
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