The Role of Public Relations

Public Relations Executives manage the information between organisations or individuals and the general public. They promote their clients to their intended audiences through news items, press releases and product placements.

Overview

A PR Executive works within a wider team and aims to influence public opinion or behaviour without the use of paid advertising. By generating positive news coverage, achieving product placement without payment in broadcast, print and new media, and placing spokespeople as commentators, a PR Executive works to proactively promote the profile and reputation of their clients.

Responsibilities

Typical Work Activities

The work of a public relations (PR) Executive is likely to vary from day-to-day, depending on the organisation and sector. PR agencies often specialise in specific industry sectors, such as consumer, business-to-business (B2B), financial or healthcare.