**In this role, you have the opportunity to**
+ Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips marketing transformation as a global leader in Health Technology.
**The purposes of this position are:**
PR strategy supports the long-term goals of category growth and brand strength, with success measured by the extent to which Philips moves from being a nice-to-have to a must-have across its consumer product categories. Enhance category superior proposition to gain share of mind & share of voice among consumers.
He/ She plays an important role in ensuring world-class marketing by:
+ Help to establish PR strategy on PR framework that can well deliver brand strategy and proposition in China
+ Help to build a network of China local media & professional key opinion leaders and trend setters, to support ongoing PR efforts through speaking engagements and media commentary.
+ Work closely with RBU category...