Roles and Responsibilities

• Create new opportunities for enhancing engagement to its existing customers
• Create, build and launch product proposition with technology to enhance
engagement on portfolio for superior customer experience.
• Bridge between Business, Tech & design. Inherently cross-functional role,
elicitation, gathering and documentation
• Run beta and pilot programs to enhance engagement towards customer usage
and activation.
• Design and implement product launched for all online/offline channels (app,
chatbot, call-centre)
• Developing and implementing a company-wide goto market plan and working
with all departments to execute.
• Planning, creating, launching and analysing marketing campaigns for existing
customers.
• Sound technical understanding, digitally savvy, an eye for detail and analytical
bent of mind with strong hold on numbers
• Ability to analyse business requirement...