This role leads the end-to-end strategy and performance of an assigned product category within a highly competitive FMCG environment. It is accountable for driving sustainable growth through data-driven planning, portfolio optimization, pricing strategy, and innovation pipeline management.

The position plays a central role in aligning cross-functional teams—Marketing, Sales, Supply Chain, and Finance—to deliver category targets, while ensuring disciplined execution of new product launches and commercial initiatives.

Key Responsibilities:

1. Category Strategy & Performance Ownership

• Define and drive the overall category strategy aligned with business growth objectives
• Lead Annual Business Planning (ABP) and Long-Range Planning (LRP) cycles
• Own and manage category P&L, ensuring delivery of revenue, volume, and profitability targets
• Conduct regular performance reviews, identifying key risks and growth opportunit...