Job Description:
Drive brand positioning and communication strategies for customers and consumers.
Identify innovative ways to educate and engage the field force for new product launches.
Plan and execute tactical promotional activities periodically to enhance market share.
Analyze secondary sales performance based on the implementation of marketing strategies.
Monitor competitor promotional activities and track their secondary sales performance using IMS data.
Prepare the annual marketing input plan in coordination with internal stakeholders and ensure effective execution.
Eligibility Criteria:
Candidates with 5+ years of relevant experience in a PMT role within the pharmaceutical industry will be considered.
Educational Qualification: B. Pharm / M. Pharm, B. Sc / M. Sc, or Pharma Marketing.