Has the overall responsibility for writing briefs and conducting briefings on several brands and the ability to mentor and train others in the same pursuits.
Acts as a catalyst for creative and brand teams in seeking new ways to add value to the brand and in identifying future opportunities.
Demonstrates the maturity and leadership skills to become a key player in a collaborative, multi-disciplinary, cross-agency team.
Leverages data and insights to write inspiring briefs and lead creative briefings with little supervision.
Proactively seeks out opportunities to make the work better in a collaborative way.
Demonstrates proficiency in the usage and translation of all types of data into leverageable insights to drive creative thinking and client growth.
Is a knowledgeable leader for planners and associate planners and can help them grow in the discipline.