Specific Duties

• Serve as a strategic resource for account, creative, and brand teams on smaller/mid-level brand assignments.
• Co-lead the strategy development process with the Planning/Strategy Head.
• Assist in generating insights for potential and existing projects.
• Support new business opportunities.
• Maintain a strong grasp of market knowledge, brand mechanisms, need states, and audience attitudes, preferences, and motivators.
• Develop skills in identifying client issues and business problems.
• Enhance skills in communications and integrated planning.
• Participate in internal and external strategic planning meetings.
• Conduct workshops and strategic working sessions with clients and internal teams.
• Engage in brainstorming sessions with the creative team.

Research Responsibilities

• Understand and apply qualitative and quantitative research methods, i...