Plan and execute Advertising and Promotional (A&P) activities for a cluster of shopping malls, delivering high engagement with clients, tenants and shoppers to increase vibrancy, footfall and sales.

• Develop marketing and communication programs including strategy, implementation, evaluation, and budget control in advertising, promotions, public relations, and events.
• Coordinate with creative agencies, media agencies, contractors, event companies, and advertising agencies to create awareness through traditional and online media and execute events, promotions, and campaigns.
• Collaborate with tenants to develop promotional offers enhancing customer experience to drive traffic and sales.
• Update and maintain mall directories, A&P signage, and the mall's social media platforms.
• Manage rewards app, refresh content, and update promotions.
• Conduct post‑promotional campaign/event reviews, track ...