We are looking for a Performance Marketing Strategist to plan, execute, and scale paid acquisition campaigns that drive qualified B2B leads and marketplace growth. This role requires expertise in media buying, funnel strategy, analytics, and conversion optimization.
What you will do:
Plan and manage paid campaigns across Google Ads, Meta, YouTube, and LinkedIn
Optimize campaigns to improve CPA, ROAS, CTR, and conversions
Design and optimize full-funnel strategies (awareness to conversion)
Conduct A/B testing on creatives, copy, and landing pages
Build and refine audience segments (retargeting, lookalikes, intent-based)
Track performance using Google Analytics, GTM, and ad platforms
Scale high-performing campaigns and optimize budgets
Collaborate with creative, product, and sales teams for campaign alignment
What we’re looking for:
3-5+ years of experience in performance marketing
Proven experience managing and scaling paid campaigns
S...