Key Responsibilities:

1. Campaign Strategy Development: Develop comprehensive digital marketing strategies aligned

with business goals, target audience demographics, and market trends. Collaborate with cross-

functional teams to ensure campaign alignment with overall marketing objectives.

2. Campaign Execution: Execute digital marketing campaigns across various channels, including

but not limited to PPC (Pay-Per-Click), CPAS (Lazada, Shopee, Zalora), Meta advertising, display

advertising, and email marketing. Coordinate with creative teams to develop compelling ad

creatives and landing pages.

3. Performance Analysis: Monitor and analyze campaign performance metrics such as click-through

rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and other

KPIs. Utilize analytics tools such as Google Analytics, Meta Business Suite, Marketplace

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