Develop and implement comprehensive performance marketing strategies to drive B2B customer acquisition, retention, increase conversion, and revenue growth.
Manage all online and offline advertising campaigns including planning, execution, optimization, and reporting.
Utilize data analytics and performance metrics to identify opportunities for optimization and drive continuous improvement.
Collaborate with cross-functional teams including creative, business development, and analytics to develop and execute integrated marketing campaigns include ads, sales tools, SEM, and SEO.
Manage and optimize Search (CPC) and Display (CPM) campaigns.
Conduct A/B testing and multivariate testing to optimize campaign performance, Cost per Acquisition (CPA) and maximize ROI.
Stay up-to-date with the latest trends, technologies, and best practices in performance marketing.
Provide regular reports and insights to stakeholders on campa...